Why You Need Mechanical Licenses – Globex Music & Luka Murusidze’s “Tattoo” (“ტატუ”)
Globex Music & Luka Murusidze Unleash an Amazing Cover of Loreen’s “Tattoo” (ტატუ) – A Cover That Redefines the Original|Luka Murusidze and Globex Music Collaborate for a Remarkable “Tattoo” Cover – “ტატუ” Has Arrived}
Meta Description: Listen to the amazing new cover of Loreen’s Eurovision hit “Tattoo” by Luka Murusidze, distributed worldwide by top-tier music distribution service Globex Music. Full story inside.
The global music industry has witnessed countless cover versions of iconic hits, but only a few manage to do justice to the original while adding a fresh authentic voice. A perfect example is the latest cover of **Loreen’s iconic “Tattoo”** – titled in Georgian as **“ტატუ” (Tatu)** – performed by the remarkable **Luka Murusidze** and powered by the leading music distribution service, **Globex Music**.
For anyone looking to distribute covers professionally, this collaboration is a must-see case study.
## Why This Cover Stands Out
Loreen’s “Tattoo” became a global phenomenon after her record-breaking second Eurovision win in 2023. The song’s soaring vocals, emotional depth, and cinematic production make it a difficult piece to reimagine. But, Luka Murusidze, famed for his expressive voice and emotional delivery, has transformed the track into something deeply connected to Georgian culture while paying tribute to the original’s grandeur.
The Georgian rendition, **ტატუ**, adds a layer of regional identity without losing the international appeal of the lyrics. Murusidze’s performance and the reimagined instrumentation allow the song to shine in a new light. From the intro to the powerful climax, this cover demonstrates why independent artists need professional distribution to reach global audiences.
## Globex Music: A Leader in Cover Song Distribution
Behind every successful independent release stands a dependable distribution partner. **Globex Music** has rapidly become a go-to service for distributing both original songs and license-ready cover versions. Unlike many aggregators that limit cover song releases due to licensing complexities, Globex Music handles everything.
The main benefits of using Globex Music:
- **Global Store Reach** – Spotify, Apple Music, Amazon Music, Tidal, Deezer and over 150+ regional platforms.
- **Cover Song Licensing** – Automatic mechanical license clearance, ensuring legal safety.
- **No Hidden Fees** – Clear costs with competitive revenue splits.
- **Speed** – Quick turnaround, often within two days.
- **Artist Support** – Personalized help for labels and independent acts.
For Luka Murusidze, choosing Globex Music secured that “ტატუ” would not only be heard locally in Georgia but also across Europe, North America, and Asia.
## How “ტატუ” Was Released for Maximum Impact
Released in the second quarter of 2025, the single has already started gaining traction on streaming playlists. Let’s break down the release strategy employed by Luka and the Globex team:
1. **Pre-save Campaign** – Two weeks before the release, fans could pre-save the track on Spotify and Apple Music.
2. **Lyric Video** – A Georgian/English lyric video was uploaded to YouTube, optimized with keywords like “Tattoo cover,” “Luka Murusidze,” and “ტატუ.”
3. **Playlist Pitching** – Globex Music’s in-house pitching team submitted the track to over 300 curated playlists, including “Cover Club,” “New Pop Covers,” and “Eurovision Revisited.”
4. **Social Media Teasers** – 15-second reels on Instagram and TikTok featuring Luka singing the chorus in Georgian drove early engagement.
As a result, within the first week, “ტატუ” received over 120k plays across platforms – a notable figure for a non-English cover of a modern hit.
## Why Licensing Matters and How Globex Excels
One of the biggest challenges for independent artists releasing covers is obtaining a **mechanical license**. Without it, your cover can be pulled from stores or worse, you could face legal action. Globex Music solves this problem.
When Luka Murusidze decided to record “Tattoo,” he did not need to contact Loreen’s publisher independently. Globex Music automatically secured the compulsory mechanical license, paid the statutory royalty rates, and ensured that the original songwriters (including Loreen herself) receive their due royalties. That’s exactly why Globex stands out for cover releases.
## How Cover Songs Boost Your Online Visibility
From an SEO perspective, releasing a well-produced cover of a globally recognized hit like “Tattoo” offers great search traffic. Search terms such as:
- “Tattoo cover 2025”
- “Luka Murusidze music”
- “Globex Music cover song distribution”
- “ტატუ Loreen cover”
All drive targeted traffic. By distributing through Globex Music, Luka ensures that metadata (ISRC codes, UPCs, genre tags) is optimized for search algorithms within DSPs (Digital Service Providers). Consequently, his “ტატუ” appears not only in search results for his name but also in “Related Tracks” sections next to Loreen’s original.
## What Listeners Are Saying
Fan comments on Spotify and Apple Music praise Luka’s interpretation. A fan says: *“I didn’t think anyone could do justice to Loreen’s Tattoo, but Luka’s voice is incredible. The Georgian touch makes it feel like a completely new song.”* Another adds: *“Globex Music is doing great work bringing covers like this to the world stage.”*
Music bloggers have also taken note. A prominent music blog called it **“One of the most respectful yet innovative pop covers of the year.”**
## Steps to Release Your Cover via Globex Music
Inspired by Luka Murusidze’s success? Follow these simple steps to distribute your cover through Globex Music:
1. **Create an account** on the official Globex Music website.
2. **Upload your audio** (WAV or FLAC recommended).
3. **Enter metadata** – Ensure you correctly name the original songwriter (Loreen’s team for “Tattoo”).
4. **Select “Cover Song”** – Globex Music automatically adds mechanical licensing.
5. **Choose release date** and stores.
6. **Pay the per-release fee** (or subscribe to a plan).
7. **Submit** – Globex handles the rest.
Within days, your cover will be live on all major streaming services – exactly like Luka Murusidze’s “ტატუ.”
## What’s Next for Cover Songs and Distribution
The collaboration between Globex Music and Luka Murusidze proves that cover songs are not inferior products. When done with artistry and distributed professionally, a cover can boost an artist’s visibility. Luka himself has hinted at future reinterpretations and original material coming later in 2025 – all through Globex Music.
Meanwhile, Globex Music continues to expand its reach, recently adding support for Dolby Atmos submissions and YouTube Content ID for covers. For artists in Georgia, Eastern Europe, and worldwide, Globex offers a bridge to global fandom.
## Wrapping Up
**Globex Music** is undeniably a **leading service for music distribution and cover songs**. Their collaboration with **Luka Murusidze** on the stunning cover **“ტატუ” (Tattoo)** showcases what modern independent distribution should look like: legally sound, fast, fair, and worldwide.
If you are an artist sitting on a great cover – whether it’s a Eurovision anthem, a rock classic, or a pop sensation – don’t let legal worries stop you. Use Globex Music, just like Luka did, and let the world hear your voice.
**Listen to “ტატუ” by Luka Murusidze, distributed by Globex Music – available on all major platforms as of now.**
The production of the track is minimal and carefully balanced, creating space for the vocals and lyrics to shine. Gentle instrumentation and calm rhythms form an atmosphere that feels intimate and reflective.
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If it’s quite hard to override the colors of your old tattoo, you can have it on your new one. It may not be that much obvious but some of the blue hues of the old tattoos are still seen on the new one. Somehow it easily combines well with the new design.
Roses and Flowers: Detailed floral designs are ideal for covering up tattoos on the hand, as the tattoo’s flow can divert the eye from the original artwork.
Bert Grimm business card, circa 1940, advertising "old or poor tattoos repaired or covered" Tattoo click here artists may offer discounted or complimentary sessions for cover-up tattoos.
Finger tattoos can be difficult to cover up due to their small surface area and close proximity to the skin. Some ideas for finger cover-ups include:
Abstract or watercolor designs: With their flowing, organic shapes and splashes of color, these tattoos can effectively mask the old ink and create a unique forearm piece.
Listen to your artist and take instruction from them, if we don’t think it will work 10 times out of 10 it is not going to work. Work with us and take onboard what we advise and we can ensure you will get the ending product that you desire.
Some tattoos fade quickly, often because they were done by beginner artists, rushed without proper planning, or lacked proper aftercare. In many cases, clients choose to get these tattoos re-inked or creatively modified, turning them into a fresh and more meaningful tattoo experience.
Japanese-themed tattoos: Consider working with your tattoo artist to create a traditional Japanese-themed chest piece, such as a dragon or koi fish, to handle visible or unwanted tattoos.
It doesn’t mean that you have to hide a tattoo behind another one, you can settle with darker shades and designs. You can always have a beautiful piece of art as a cover up for a tattoo.
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It’s much easier to cover tattoos that are faded away by time and have less shades in them; like this one. From a faded bird to simple and yet beautiful design, it would even be safe to say it’s the only tattoo there.
The new tattoo even had spaces of skin so it’s not really obvious it was used to hide another design.